From Partnership to Proof: What We’re Bringing to NAB

There are partnerships that look good in a press release. Then there are partnerships that actually get built, tested and put in front of customers. This one is the latter.

On a recent episode of the podcast, we sat down with Greg Doggett, vice president of sports at Grass Valley, to talk about what we’re bringing to NAB Show this year and why it matters.

The short version is this: What started as a conversation has quickly turned into real integration, real workflows and real momentum.

This is not just an LED story

For a long time, video displays and broadcast production lived in parallel worlds. One was in the venue. The other was in the control room. Both were evolving, but not always together.

That gap has been shrinking.

As displays have become more advanced, expectations inside venues have started to mirror what fans see at home. That means tighter integration, faster workflows and more control across the entire production chain.

That is where this partnership comes in.

This is not just about pairing a display with a switcher. It is about connecting systems in a way that actually changes how operators work.

The integration piece

At NAB, we will be showing a bi-directional integration between Daktronics Show Control and Grass Valley switchers.

In practical terms, that means control can move both ways. Operators can trigger display content directly from the switcher environment, and the display system can also communicate back.

Right now, we are debuting the first phase. The full two-way integration is coming soon.

The bigger point is not just what it does today. It is what it unlocks moving forward.

This started as a workflow improvement. It is quickly becoming a platform for collaboration with customers.

Built with customers, not just for them

One of the more interesting parts of this conversation was hearing how customers are reacting.

Many of them already use both Daktronics and Grass Valley. For those teams, this integration feels like something that should have existed all along. Now it does.

We are already seeing customers lean in, including a major venue and a university build that are being designed with this partnership in mind.

That is usually a good signal. When customers start planning around something before it is fully released, you know it is solving a real problem.

What you will see at the booth

If you are heading to NAB, you will not have to imagine what this looks like. You will be able to see it live. The setup is designed to show both sides of the equation.

You will see a large-scale LED display integrated into a live camera environment. You will also see the switcher side, where control and content are being driven.

And yes, the display is big. Internally, it earned the nickname “the big boy,” which feels accurate once you see it in person.

The idea is simple. You can watch content play out, then watch how quickly it can change with a single action. Planned content meets real-time control. That is where things get interesting.

Camino and what comes next

Another major piece of what we are showing is Camino.

This is our next-generation graphics platform, built for real-time rendering and more advanced content creation. It is not just an upgrade. It is a step forward in how graphics are built and deployed.

Greg called it a potential game changer, and that lines up with what we have been seeing internally.

When you combine that with the integration work happening with Grass Valley, it starts to paint a picture of where this is all going.

More speed. More flexibility. More control across the entire production.

Why this matters

It is easy to talk about partnerships in terms of logos and announcements.

What matters more is whether engineering teams are working together, whether products are actually connecting and whether customers are seeing value. That is what makes this moment different.

We have teams meeting weekly. We have joint development underway. And now we have a live environment at NAB where people can see it for themselves. This is the proving ground.

If you are attending NAB

If you are planning to be at the show, stop by booth C2408.

Better yet, schedule time ahead. The booth will be busy, and the best way to really understand what is happening is to walk through it with someone who can show you the full picture.

Also, one piece of advice that came up during the podcast and might be the most universally agreed upon tip for NAB:

Wear comfortable shoes. You are going to need them.

To listen to the full conversation, check out the podcast episode.